Refuge Chicago

Before Crane Media stepped in, Refuge Chicago was less than a year into establishing itself as a church community in Humboldt Park. While they had a logo and were beginning to share content, their social media wasn’t yet telling the story of who Refuge was or the community they were building. Their digital presence lacked the life, personality, and consistency needed to reflect what was happening in the church week to week. Their visual identity also had yet to extend into a cohesive system for social media and teaching series graphics, making it difficult to create a recognizable presence online. With many of their neighbors living within walking distance, they needed a stronger digital presence that could showcase the faces of their community, communicate what was happening at Refuge, encourage people throughout the week, and help the church become more recognizable and discoverable within Humboldt Park.

With Crane Media’s support, Refuge Chicago developed a stronger digital identity that more clearly reflects the community they are building in Humboldt Park. We created a cohesive visual system across social media, including new custom social media templates and teaching series graphics, giving their content greater consistency and real recognition. We also established a weekly content process that brings the life of Refuge online through community photography, teaching clips, creative video reels, and design that captures what is happening in the life of the church each week. Together, these systems gave Refuge a more intentional and sustainable way to communicate online, showcase their community, and stay connected with both the people already attending and those discovering the church for the first time.