The Potter's House

The Potter’s House San Jose had an active church community, but their team lacked a consistent structure for creating meaningful content online. Their approach was largely centered around graphic event promotion and occasionally recreating “viral” content they’d see other churches post. They wanted to reach more people across San Jose, engage their existing community beyond Sunday, and create more opportunities for people to connect with the church, but needed a clearer system to make that happen.

Crane Media helped The Potter’s House San Jose build a repeatable social media system designed around the life and mission of their church. We created a structure that allowed their team to diversify the way they promote events, highlight different ministries, share stories, and create content that speaks to people looking for real community. Today, their social media serves as more than a promotional channel. It gives people more ways to discover the church and take their next step toward connection. With a system actively functioning within the church, their team can spend less time figuring out what to post and more time focused on their mission: changing lives, making disciples, and reaching the world.